A children’s room is an increasingly popular trend in the restaurant business. Previously, everyone was surprised to see such rooms in shopping and entertainment centres, but now it is considered the norm and almost a must-have service in any large shopping centre.
With restaurants, the situation is very similar, because the target audience of most of them – the well-off middle-aged, among whom many with children (to analyze the profile of customers can be using these programs for the restaurant). It is not always possible to leave a child with someone, and one would like to have a delicious meal or simply communicate with friends in a non-home environment.
If a restaurant with play area, this will ensure constant occupancy during the daytime on weekends. Couples rarely stay up late, young children have their own schedule, and older children cannot sit still for long and “drag” their parents somewhere: to the park, the cinema, the ice rink, etc. Children are often taken on shopping trips and then the whole family goes to a restaurant – this is a very current scenario.
Of course, not every restaurant is suitable for such a pastime. At the very least it should be positioned as a family restaurant, where everything from the signage and interior to the menu creates a cosy, relaxed and homely atmosphere. Here the option of just decorating the cafe for February 14, etc. will not do.
Therefore, first and foremost, parents are looking for a restaurant with a children’s room, a child-friendly establishment.
Now many restaurateurs have to fight for visitors and expand their loyal customer base. Attracting couples with children on weekends is one of the restaurant’s marketing chips.
Tasks of a kid’s room in a restaurant
– Perhaps the most important thing is to entertain and distract the child so that parents can spend their time without worry or worry.
– It should not just occupy a child, and turn every trip to the restaurant in a special event, a holiday, so that the next time he himself has brought his parents in your institution, because he likes it here.
– Give him the right to choose. Create a separate menu so that the child can choose his own dishes and feel as welcome as his parents, to whom the waiter listens.
– Provide a separate space for socialising with other children where they can play or eat together.
If your children’s room can cope with all these tasks, you’ll almost never need to advertise the service. The main thing is to promote the new service well at the start, to get the first customers interested. And then the word of mouth will work among satisfied parents. This is the main advertising tool for such services. One couple will like it – next time they will bring their friends with the kids and so on.
Today, a real family atmosphere in a restaurant is rare. Many new establishments are opened with a young audience in mind; the focus is on unusual interiors, décor elements, etc. Even in big cities, there aren’t too many genuinely family-friendly establishments for parents with children. Restaurateurs do not even think about a room for parents and children to relax together, let alone a separate children’s room with a nanny, a special menu, tables, toilets and play equipment.